What exactly is a fractional marketing officer?
A fractional marketing officer (FMO) gives you the strategic leadership of a full-time marketing director — setting direction, managing vendors, owning ROI — without the cost, recruiting time, or long-term commitment of a full-time executive hire. You get the seniority and accountability, on a schedule and budget that fits a $1.5M–$10M business.
How is this different from hiring a marketing agency?
Most agencies execute a specific channel: ads, SEO, social. Boostcon sits above that layer. We set the strategy, decide where your budget should go, manage the agencies and vendors you already have (or help you find better ones), and hold everyone — including ourselves — accountable to booked revenue, not vanity metrics.
What happens during a Revenue Recovery Audit?
We review your marketing spend, tracking setup, lead flow, and conversion paths across every active channel. You get a documented breakdown of every leak we find — broken tracking, wasted spend, conversion gaps — and a prioritized plan to fix them. There's no obligation to hire us afterward; the audit stands on its own.
We're already spending on marketing. Why do we need this?
Most companies in your revenue range are spending on marketing without a reliable way to tell what's working. That's exactly the gap we close — not necessarily more spend, but the visibility and strategy to make sure every dollar you're already spending is working as hard as it can.
Do you work with companies outside HVAC, plumbing, electrical, roofing, and generators?
Our specialty is home services — we know the sales cycles, the seasonality, the dispatch workflows, and the marketing channels that actually move the needle in this industry. If you're a home services company doing $1.5M–$10M in revenue with 3+ trucks on the road, we're likely a strong fit.
What size company is the right fit?
We work best with home services companies doing $1.5M–$10M in annual revenue, running 10–50 employees and 3+ service trucks. Below that, the fractional model usually doesn't pencil out yet. Above $10M, most companies are ready to justify an in-house marketing director instead.
How does Boostcon AI Agents fit with the marketing services you already offer?
AI Agents is the layer that keeps the leads we generate from leaking back out. Once we've fixed how you attract and track leads, AI Agents makes sure every call, text, and chat that comes in actually gets answered — even after hours, when your CSRs are tied up, or during your busiest season. It runs on top of the marketing engagement, not instead of it.
What do the AI Agents actually do?
Four things: answer and qualify every inbound call, follow up on chats and web leads instantly, book and confirm appointments on your calendar, and respond to reviews the moment they post. Across the platform, that adds up to 14.7M+ calls handled, 860K+ appointments booked, and 64,000+ hours saved for the businesses running it.
Will customers be able to tell they're talking to an AI?
The agents are built to handle real conversations, not read from a call-tree script. Most customers care more about getting a fast, accurate answer than who or what gives it to them — and every agent can hand off to a live person whenever a call actually needs one.
Do I have to be a Boostcon marketing client to use AI Agents?
No. It's available on its own at app.boostconhq.com for companies that just want the automation. It works best paired with a marketing engagement, though, since AI Agents can only save the leads we're actually generating for you.
How quickly can we get started?
The Revenue Recovery Audit is the fastest way in — most audits kick off within a week of your request and are completed within two to three weeks, depending on how many channels and systems we need to review.